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Comment by bryanlarsen

Some people even figured it out in the 80's. Sears founded and ran Prodigy, a large BBS and eventually ISP. They were trying to set themselves up to become Amazon. Not only that, Prodigy's thing (for a while) was using advertising revenue to lower subscription prices.

Your "Netflix over dialup" analogy is more accessible to this readership, but Sears+Prodigy is my favorite example of trying to make the future happen too early. There are countless others.

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