At Newsvine, we capitalized on an opportunity when John McCain and his campaign people hijacked some graphics from my MySpace design tutorial without permission. He referenced/hotlinked images hosted on my server on his own MySpace page so one day I "hacked" his site by changing the graphics. The prank got us on TechCrunch immediately (no surprise), the local news in Seattle (kind of a surprise), and then featured on The Daily Show (huge f'ing surprise and still a career highlight!). Here is the coverage:
TechCrunch: http://techcrunch.com/2007/03/27/john-mccains-myspace-page-h...
Local News: http://www.mikeindustries.com/blog/archive/2007/03/king-5-co...
The Daily Show: http://www.mikeindustries.com/scratch/dailyshow.mp4