Comment by wonderwonder

I certainly don't speak for everyone but I don't see that catching on at the individual level. People eat the organic because its objectively healthier. I don't think most people that eat beef would care if its low carbon. I eat a good deal of beef, probably 3 steaks a week personally and another 3 in total for my wife and kids. I'm not going to pay x% more for low carbon. With that said I could absolutely see Europe mandating this and forcing everyone to just pay more for beef. So you're right, if they can target this at governments then they could force it to catch on.