The play here for Brazil is likely a nationalism story to stoke rejection of US payment systems and Big Tech by consumers. That should poison the well for some time for US companies trying to make inroads against Pix.
> “With Pix, I don’t have to carry cards or worry about losing them,” Neves da Luz said. At one point, she considered using Samsung Pay but eventually decided against it. “I feel more comfortable supporting a national system rather than a foreign one.”
> “With Pix, I don’t have to carry cards or worry about losing them,” Neves da Luz said. At one point, she considered using Samsung Pay but eventually decided against it. “I feel more comfortable supporting a national system rather than a foreign one.”