Ads inside LLMs (e.g. pay $ to boost your product in LLM recommendation) is going to be a big thing.
My guess is that Google/OpenAI are eyeing each other - whoever does this first.
Why would that work? It's a proven business model. Example: I use LLMs for product research (e.g. which washing machine to buy). Retailer pays if link to their website is included in the results. Don't want to pay? Then redirect the user to buy it on Walmart instead of Amazon.
My guess is that Google/OpenAI are eyeing each other - whoever does this first.
Why would that work? It's a proven business model. Example: I use LLMs for product research (e.g. which washing machine to buy). Retailer pays if link to their website is included in the results. Don't want to pay? Then redirect the user to buy it on Walmart instead of Amazon.