"Web traffic that cannot be measured, and therefore monetised... [ad blockers] block all on-site analytics"
I don't think that's true at all. Clients can not prevent measurement through server side logs. Publishers have just decided to put all their eggs in one basket by deploying a bunch of trivially bypassed JavaScript adtech trackers, and now it has come back to bite them.
I don't think that's true at all. Clients can not prevent measurement through server side logs. Publishers have just decided to put all their eggs in one basket by deploying a bunch of trivially bypassed JavaScript adtech trackers, and now it has come back to bite them.