Buried the lede - they have not yet actually paid for it and are still raising money.
As I said in the previous post about this, I support their efforts and applaud their enthusiasm. But they are making some very risky moves with their premature messaging. This could easily fall through and is just begging other parties with less sincere interest in the brand's legacy to take notice.
As I said in the previous post about this, I support their efforts and applaud their enthusiasm. But they are making some very risky moves with their premature messaging. This could easily fall through and is just begging other parties with less sincere interest in the brand's legacy to take notice.