Nobody should be "financing" the app store, it's a ludicrous position that Apple has somehow convinced you people to accept. Apple should optionally provide their payments system for a reasonable price comparable to other payment providers (a low single digit percentage) and that's it.
The idea that you pay to have your merchandise in someone else's store and then keep paying a commission for any ongoing revenue beyond the point of sale is ridiculous and I can't believe even a single person agreed to do it.
The idea that you pay to have your merchandise in someone else's store and then keep paying a commission for any ongoing revenue beyond the point of sale is ridiculous and I can't believe even a single person agreed to do it.