Yeah... and that's one of the most innocuous new "features" in ATSC 3.0.
Almost everything I've seen (besides BPS, and maybe HDR if you're one of the few who has a really good home theater setup) is a benefit for broadcasters and advertisers, and a bit worse for consumers (especially requiring new hardware/decoders... and sometimes persistent Internet connections!).
Almost everything I've seen (besides BPS, and maybe HDR if you're one of the few who has a really good home theater setup) is a benefit for broadcasters and advertisers, and a bit worse for consumers (especially requiring new hardware/decoders... and sometimes persistent Internet connections!).