I hope it will still be possible to receive a BPS timing signal privately and anonymously with ATSC 3 like one can with GPS. ATSC 3 has the Dedicated Return Channel because marketers “““need””” to spy on every-fucking-thing we do: https://www.atsc.org/wp-content/uploads/2024/04/A323-2024-04...
“Conventional linear TV services alone (albeit ultra-high-definition) may not be sufficient to sustain the terrestrial broadcasting business which requires a large amount of highly coveted spectrum resources. Intelligent media delivery and flexible service models that maximize the network Return on Investment (ROI) is of paramount importance to the broadcasting industry in the new era.”
That's a lot of fancy words to say ‘we're doing this because it makes us more money’ lol
“Recent studies have shown that interactivity between media customers and service providers and between users themselves will be one of the most important features in the next-generation media service. In this document, this unique opportunity is addressed by defining a Dedicated Return Channel (DRC) system for the next-generation broadcasting system.”
“Conventional linear TV services alone (albeit ultra-high-definition) may not be sufficient to sustain the terrestrial broadcasting business which requires a large amount of highly coveted spectrum resources. Intelligent media delivery and flexible service models that maximize the network Return on Investment (ROI) is of paramount importance to the broadcasting industry in the new era.”
That's a lot of fancy words to say ‘we're doing this because it makes us more money’ lol
“Recent studies have shown that interactivity between media customers and service providers and between users themselves will be one of the most important features in the next-generation media service. In this document, this unique opportunity is addressed by defining a Dedicated Return Channel (DRC) system for the next-generation broadcasting system.”