Comment by slothtrop

I think that's it. They've found a balance in "family" entertainment that is sophisticated enough to please adults, much the way Pixar and 90s Disney films had. The Simpsons at outset was also sort of like this for older kids. There was moral panic at the time, but it didn't prevent the show from being an incredible phenomenon, heavily merchandised the way Bluey is now. I must have been obsessed with the Simpsons since 7-8 years old.