> But the problem could presage a more significant issue for future drivers. Last year, Ford filed a patent for an in-car advertising system that would use the car’s speakers and display screen to serve ads to drivers and passengers. That system would also use the car’s GPS tracker to serve ads relevant to the driver’s route.
This is some Black Mirror type dystopian vision of the future for me. Just like nowadays you can't buy a "dumb TV" I imagine in the future it might be impossible to buy a dumb car that doesn't have these kinds of features built into the head unit.
> But the problem could presage a more significant issue for future drivers. Last year, Ford filed a patent for an in-car advertising system that would use the car’s speakers and display screen to serve ads to drivers and passengers. That system would also use the car’s GPS tracker to serve ads relevant to the driver’s route.
This is some Black Mirror type dystopian vision of the future for me. Just like nowadays you can't buy a "dumb TV" I imagine in the future it might be impossible to buy a dumb car that doesn't have these kinds of features built into the head unit.