It's HELM now: Heat, Exercise, Lower, and Massage. They're all designed to maximize blood flow to, and inflammation in, the injured area. (Note that exercise just means to keep it moving.) Ice and elevation restrict the flow of fluids in and out of the injured area; ice especially slows down recovery and is only recommended for pain management.
(This is basically a simplified version of the protocol NFL teams have been using.)
(This is basically a simplified version of the protocol NFL teams have been using.)