This makes sense, if someone isn't using your service for a month, chances are good that they are going to cancel soon. Maybe they'll keep on paying for another few months, but if they're not using it, they're not getting any value from it.
So rather than getting them to cancel, pause their subscription. You don't have to deal with cancellations, and if/when the user does return, you are one step further than you would be with a new subscription.
Furthermore this generates goodwill, and I'm guessing goodwill has some % that converts to conversions and lower churn.
So rather than getting them to cancel, pause their subscription. You don't have to deal with cancellations, and if/when the user does return, you are one step further than you would be with a new subscription.
Furthermore this generates goodwill, and I'm guessing goodwill has some % that converts to conversions and lower churn.