Comment by nox101

Google Maps allows you declare your allegiance. You can mark a business as LGBTQ+ friendly (why should I have to declare that and it not just be assumed?).

https://blog.google/outreach-initiatives/small-business/addi...

You can also declare a business as "woman owned/led"

https://blog.google/outreach-initiatives/small-business/empo...

and "black owned"

https://www.theverge.com/2020/7/31/21348990/google-black-own...