Comment by twoparachute45

There's no mandatory price hike required. Thunderbolt is royalty-free as of several years ago, and at this point USB4 pretty much _is_, at minimum, Thunderbolt 3. For example USB4 hubs are, per spec, required to be TB3 compatible, so I don't know why we would bother marketing them as "USB4 v1.0 / USB4 SuperSpeed++ / USB4 20 Gbps / USB 3.1 Gen2x2" when instead they can just be marketed as Thunderbolt 3 or 4.