There's still a lot of benefit to seeing the prices up front vs. fees which are added on later. It can be a frustrating experience to realize that something you think is affordable is significantly more expensive once you make it to the checkout screen.
For example, I've been booking a group trip lately, and I found that the sticker prices for some things didn't include many fees, so it was more of a hassle to actually get accurate quotes. At the same time, the companies which were providing these prices have an incentive to hide fees, because that's what all their competitors are doing – they have pressure to be competitive both at first glance and at checkout.
With a level playing field, these fees should be incorporated into the total price across competitors, allowing for easier cross-shopping. I'm excited to be more confident I can quote what I see initially vs. going through a checkout flow.
For example, I've been booking a group trip lately, and I found that the sticker prices for some things didn't include many fees, so it was more of a hassle to actually get accurate quotes. At the same time, the companies which were providing these prices have an incentive to hide fees, because that's what all their competitors are doing – they have pressure to be competitive both at first glance and at checkout.
With a level playing field, these fees should be incorporated into the total price across competitors, allowing for easier cross-shopping. I'm excited to be more confident I can quote what I see initially vs. going through a checkout flow.