That's sort of where I've landed too. Protobufs would seem to fit the problem area well, but in practice the space between "big-system non-performance-sensitive data transfer metaformat"[1] and "super-performance-sensitive custom binary parser"[2] is... actually really small.
There are just very few spots that actually "need" protobuf at a level of urgency that would justify walking away from self-describing text formats (which is a big, big disadvantage for binary formats!).
[1] Something very well served by JSON
[2] Network routing, stateful packet inspection, on-the-fly transcoding. Stuff that you'd never think to use a "standard format" for.
There are just very few spots that actually "need" protobuf at a level of urgency that would justify walking away from self-describing text formats (which is a big, big disadvantage for binary formats!).
[1] Something very well served by JSON
[2] Network routing, stateful packet inspection, on-the-fly transcoding. Stuff that you'd never think to use a "standard format" for.