When Zappos first came out I thought they'd tank. I purchase new basketball/running shoes every 6months, and never ever make a new purchase without trying it on. Playing basketball or running with an even slightly uncomfortable shoe can lead to blistering, back problems, ankle sprains, etc.
But my gf at the time thought it was brilliant. What I learned was that a lot of women's shoes are purchased based on anything except comfort. The quality can be shoddy, the wear can cause excruciating pain, yet some top brands sell for hundreds and even thousands a pair. Swing by the Nordstrom's women's shoe dept sometime and take a look at the quality of build. Eavesdrop a bit and take inventory of the questions the clients ask about. (Zappos is started by a bunch of ex-Nordy folks).
To this day I've only purchased 1 pair of shoes on Zappos, and that's after I had bought it previously at the dept store (New Balance 993, imo best shoes for walking/running in case you're wondering).
But my gf at the time thought it was brilliant. What I learned was that a lot of women's shoes are purchased based on anything except comfort. The quality can be shoddy, the wear can cause excruciating pain, yet some top brands sell for hundreds and even thousands a pair. Swing by the Nordstrom's women's shoe dept sometime and take a look at the quality of build. Eavesdrop a bit and take inventory of the questions the clients ask about. (Zappos is started by a bunch of ex-Nordy folks).
To this day I've only purchased 1 pair of shoes on Zappos, and that's after I had bought it previously at the dept store (New Balance 993, imo best shoes for walking/running in case you're wondering).