The idea in industry that pirated copies represent "lost sales" is wishful thinking. The reality is, people who can afford to pay for media/apps/programs/books can and do; the people who pirate such digital goods overwhelmingly either cannot afford to purchase a legitimate copy, or simply wouldn't be interested in paying for it without knowing whether they'd like what they were getting, were a pirated copy not be available.
Additionally, not all pirates are the selfish monsters that MPAA, RIAA, and friends would have you believe: many pirates, including several I know personally, use pirated media as a preview, and go on to pay for the content they actually enjoyed, yet wouldn't have done so without the option to pirate to know whether or not the media is worth the asking price to begin with.
An MBA could be coaxed into admitting that in those cases, piracy actually creates sales that wouldn't have otherwise happened.
Additionally, not all pirates are the selfish monsters that MPAA, RIAA, and friends would have you believe: many pirates, including several I know personally, use pirated media as a preview, and go on to pay for the content they actually enjoyed, yet wouldn't have done so without the option to pirate to know whether or not the media is worth the asking price to begin with.
An MBA could be coaxed into admitting that in those cases, piracy actually creates sales that wouldn't have otherwise happened.