As someone living in WI who got barraged with ads from both sides, that wasn't the messaging anyone saw AFAICT. The biggest issue on people's minds was the economy. Dem messaging on economic policy was nonexistent. Women's healthcare isn't an issue that resonates with young (read: unmarried) men. It should, but it doesn't. There could have been some "look out for your wife" messaging, but there wasn't.
There's a lot of people in the comments parroting whatever narrative they cooked up for 2016, but the reality is that both candidates' approaches were wildly different this time around.
There's a lot of people in the comments parroting whatever narrative they cooked up for 2016, but the reality is that both candidates' approaches were wildly different this time around.