Comment by hyacinthe

Definitely mailing lists are too "mechanic" in their way of working. Some people receive weekly emails even after years of having stopped to use the service. Regarding mailing lists, there is a need for more "organic"/"humanized" user experiences. For instance, it would be interesting to have some specific rules according to the recipient's behavior. For example: if the recipient never opens the links featured in the email, an email like "Are you still interested in this?" could be sent after some time...