This so called “sweet spot” comes at the cost of billions of dollars in operating losses and layoffs at Reality Labs year after year. The worst part is that Meta is merely licensing the Ray-Ban form factor and this also comes at a hefty price tag. Specially if other companies such as Google enter a bidding war to snatch that exclusivity away from them.
https://www.cnbc.com/amp/2024/07/31/metas-reality-labs-posts...
https://www.androidauthority.com/google-steal-ray-ban-meta-m...