There is a form of advertising that doesn't invade your privacy and doesn't need metrics. It is called "context sensitive" advertising.
This is what happens when you go to a web site dedicated to pets and you see advertising related to pets. It's reasonable to assume you have an interest in pets; otherwise, you probably wouldn't be there. No metrics required.
"Personalized advertising" is what happens when you go to a web site dedicated to pets and you see advertising for automobiles because you did some searching 3 weeks ago. What the "metrics" don't tell the advertiser is that he is wasting your time and his money because you already bought a car last week.
"Personalized advertising" is just plain dumb. It is a way to waste your time and advertiser's money with a false sense of confidence that this is not the case.
This explains why more than half the users on the internet are now taking active measures to block this annoying stupidity. And Google is actively trying to counter this trend.
The only question left to answer is at what point will advertisers wake up and smell the coffee and realize a different, more privacy respecting approach might be just as effective for the same or maybe even less money?
This is what happens when you go to a web site dedicated to pets and you see advertising related to pets. It's reasonable to assume you have an interest in pets; otherwise, you probably wouldn't be there. No metrics required.
"Personalized advertising" is what happens when you go to a web site dedicated to pets and you see advertising for automobiles because you did some searching 3 weeks ago. What the "metrics" don't tell the advertiser is that he is wasting your time and his money because you already bought a car last week.
"Personalized advertising" is just plain dumb. It is a way to waste your time and advertiser's money with a false sense of confidence that this is not the case.
This explains why more than half the users on the internet are now taking active measures to block this annoying stupidity. And Google is actively trying to counter this trend.
The only question left to answer is at what point will advertisers wake up and smell the coffee and realize a different, more privacy respecting approach might be just as effective for the same or maybe even less money?