The model is the "old school" model for software sales.
The first version you sell to a user at full price and offer a discount for upgrading (something like 40% off). It lets the customer pick when they feel the value prop is worth the cost and lets you offer a loyalty incentive to the user.
Right now the choice is "keep paying for it to keep working" or "fully price for every upgrade".
The first version you sell to a user at full price and offer a discount for upgrading (something like 40% off). It lets the customer pick when they feel the value prop is worth the cost and lets you offer a loyalty incentive to the user.
Right now the choice is "keep paying for it to keep working" or "fully price for every upgrade".