> First, in the absence of alternatives, there are enormous economic incentives for advertisers to try to bypass these countermeasures, leading to a perpetual arms race that we may not win.
It's very likely that this arms race will lead to DRM in web publications and video feeds (which Google is already experimenting with).
> First, in the absence of alternatives, there are enormous economic incentives for advertisers to try to bypass these countermeasures, leading to a perpetual arms race that we may not win.
It's very likely that this arms race will lead to DRM in web publications and video feeds (which Google is already experimenting with).