"No evidence is presented that women are the more valuable market, just that on average they spend more time online and using their devices."
Perhaps that's because the evidence has already been stated clearly?
Here are the stats:
"Women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.
BUT 91% of women say that advertisers don’t understand them."
Perhaps that's because the evidence has already been stated clearly?
Here are the stats:
"Women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.
BUT 91% of women say that advertisers don’t understand them."
(via http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stat... )