>> His divisional heads always had the same answer. Microcomputers—home computing—were a fad. They were low-cost and low-profit. Let others scrabble around in the metaphorical dirt of home computing. The real money was in the markets that IBM’s divisions already dominated—selling vast mainframes and minicomputer systems to large businesses. Cary was even told to buy Atari, which by then had established itself as America’s home video game system of choice. That’s all home computers were good for: gaming.
This attitude was so short sighted. A friend of mines dad was using their Apple II for work-related spreadsheets and thought it was the greatest this ever. Not sure how IBM folks could not see this opportunity just because it was smaller scale than "what they did". 20 years later Intel seemed to have missed the mobile market due to a similar attitude.
This attitude was so short sighted. A friend of mines dad was using their Apple II for work-related spreadsheets and thought it was the greatest this ever. Not sure how IBM folks could not see this opportunity just because it was smaller scale than "what they did". 20 years later Intel seemed to have missed the mobile market due to a similar attitude.