Comment by nobleach

Show them a Quentin Tarantino film? ...or any film for that matter where the main characters seem so "cool, unfazed and untouchable". To a young (mostly male) mind, that's the ultimate goal; to be in charge. For most beginning smokers, it's not about the inhalation of tobacco, but the subversive "screw the rules, those don't apply to me" façade. This might sound obvious but, if we want 7th graders not to glorify smoking, we quit glorifying it in our media. Make the stupid guy in the movie the one that's dumb enough to smoke. Make everyone laugh at him every time he tries to look cool.