People complain about this relentlessly, but never change.
Additionally, every single business owner I know complains that whatever it is they're selling, (1) it isn't worth the brain damage to sell to customers looking for the lowest price, (2) as long as people comparison shop in a harebrained way, hook pricing (aka up front pricing that looks low and turns out high) is only rational. It's not like they're providing a bad service for the cost.
Additionally, every single business owner I know complains that whatever it is they're selling, (1) it isn't worth the brain damage to sell to customers looking for the lowest price, (2) as long as people comparison shop in a harebrained way, hook pricing (aka up front pricing that looks low and turns out high) is only rational. It's not like they're providing a bad service for the cost.