Perhaps, but there ample room for improvement here.
The text simply say's it's cheaper, but the amount saved is not mentioned. This can be a big factor in changing people's behaviors. I may choose to shop at a local market for convenience, or fly a specific airline to get airline miles. In both cases, I know that I did not pay the absolute rock bottom price, but that the difference is small enough to not deter my loyalty.
Later in the article an example is given: "...Paddington to Canary Wharf would cost £6.70 if buying a paper ticket but £2.80 if using contactless payments" I am unsure how random that example is, but if typical, that is a massive 60% discount. Sharing that sort of precise information would certainly change habits of even the most loyal of paper customers.
It is of course far simpler (and cheaper) from a software design perspective to have the generic message, and perhaps it is all that could be accomplished in the timeframe allotted to the effort, and I understand that. But I do hope that more precise messaging is provided in the future so that we can revisit this discussion and review the results.
The text simply say's it's cheaper, but the amount saved is not mentioned. This can be a big factor in changing people's behaviors. I may choose to shop at a local market for convenience, or fly a specific airline to get airline miles. In both cases, I know that I did not pay the absolute rock bottom price, but that the difference is small enough to not deter my loyalty.
Later in the article an example is given: "...Paddington to Canary Wharf would cost £6.70 if buying a paper ticket but £2.80 if using contactless payments" I am unsure how random that example is, but if typical, that is a massive 60% discount. Sharing that sort of precise information would certainly change habits of even the most loyal of paper customers.
It is of course far simpler (and cheaper) from a software design perspective to have the generic message, and perhaps it is all that could be accomplished in the timeframe allotted to the effort, and I understand that. But I do hope that more precise messaging is provided in the future so that we can revisit this discussion and review the results.