It seems to me, that the main focus of the article, was talking about how a very simple UI change (a pop-up cancel option) made all the difference.
On the other hand, these types of popups can be incredibly disruptive to the UX, especially if the text is badly written, and there's no clear utility to the user. All too frequently, these types of guardrail popups are there, only to advance the agenda of the developer/service provider, and not the end-user.
It looks like the popup was well-designed, the text was well thought-out, and the user advantage is clear.
On the other hand, these types of popups can be incredibly disruptive to the UX, especially if the text is badly written, and there's no clear utility to the user. All too frequently, these types of guardrail popups are there, only to advance the agenda of the developer/service provider, and not the end-user.
It looks like the popup was well-designed, the text was well thought-out, and the user advantage is clear.