It's true that delivery services add a middle-man, but you don't seem to be considering that they add a lot of value in some important ways:
1. The single website/app is not just useful for discovery, but also to provide a consistent ordering experience. An individual restaurant might take orders over the phone, via their website, or via their own app. Those options will vary from one restaurant to the next. Not great for customers.
2. In the old model, restaurants would have to decide how many drivers to have on hand at any given time. During quiet periods they would have to decide between not offering delivery at all, or having a driver sitting around doing nothing. A delivery service that aggregates demand & supply is very useful for restaurants & drivers. Pooling of resources & layering on surge pricing creates a lot of elasticity.
I would argue that what they should have done is tried to at this value at minimal cost to customers, drivers & restaurants. If they were leaner businesses the overall proposition could be a lot better.
1. The single website/app is not just useful for discovery, but also to provide a consistent ordering experience. An individual restaurant might take orders over the phone, via their website, or via their own app. Those options will vary from one restaurant to the next. Not great for customers.
2. In the old model, restaurants would have to decide how many drivers to have on hand at any given time. During quiet periods they would have to decide between not offering delivery at all, or having a driver sitting around doing nothing. A delivery service that aggregates demand & supply is very useful for restaurants & drivers. Pooling of resources & layering on surge pricing creates a lot of elasticity.
I would argue that what they should have done is tried to at this value at minimal cost to customers, drivers & restaurants. If they were leaner businesses the overall proposition could be a lot better.