Well they definitely commercialised it. Before the Lisa, no one thought consumers would be interested in a GUI computer. Bringing it to market is an important part of disrupting industries.
The iPhone was similar where the tech just existed out there (touch screen smart phones were definitely a thing), but it was Apple’s specific implementation that helped in the disruption. After both the Lisa and the iPhone launched, you can see computers and mobile phones coalescing around Apple’s vision in the long-run.
The iPhone was similar where the tech just existed out there (touch screen smart phones were definitely a thing), but it was Apple’s specific implementation that helped in the disruption. After both the Lisa and the iPhone launched, you can see computers and mobile phones coalescing around Apple’s vision in the long-run.