I think this sort of thing is much harder to do in the modern digital world.
It’s one thing when it’s one-way, magazine -> audience, and the current edition is off of newsstands in a month or two. Once you throw in forums and social media then the public gets to shape the narrative.
It’s one thing when it’s one-way, magazine -> audience, and the current edition is off of newsstands in a month or two. Once you throw in forums and social media then the public gets to shape the narrative.