Lovely story. Wouldn't call this taunting a hater at all, if I had to guess I would say that the person was happy that the magazine acknowledged him and created an inside joke together with him. This is how you make super fans for your brand.
I wish more brands interacted with their audience in this human-like, friendly banter, playful sort of way, instead of the sterile corporate happy-speak as if the reply is a way to perform for an audience, or instantly trying to sell you multiple calls to action if you interact with them.
I wish more brands interacted with their audience in this human-like, friendly banter, playful sort of way, instead of the sterile corporate happy-speak as if the reply is a way to perform for an audience, or instantly trying to sell you multiple calls to action if you interact with them.