1. People who are into cars as status items (which encompasses car enthusiasts, because lets be real, very few of those people who are into "performance" even touch 50% of the cars capability on public roads). This is your BMW/Porsche and other buyers.
2. People who want cheap modes of transportation. This is your cheapest level sedan buyers.
3. People who want specific utility and are willing to pay for it. This is the largest group of buyers that ranges from people wanting the convenience/novelty/technology of an electric vehicle, to people who want the safety/robustness/cargo capacity of a pickup truck. Apple car would definitely fit in here.
1. People who are into cars as status items (which encompasses car enthusiasts, because lets be real, very few of those people who are into "performance" even touch 50% of the cars capability on public roads). This is your BMW/Porsche and other buyers.
2. People who want cheap modes of transportation. This is your cheapest level sedan buyers.
3. People who want specific utility and are willing to pay for it. This is the largest group of buyers that ranges from people wanting the convenience/novelty/technology of an electric vehicle, to people who want the safety/robustness/cargo capacity of a pickup truck. Apple car would definitely fit in here.