I was always rather puzzled by the car. I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. They’re certainly not going to take on Ford or Mazda or Honda.
The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment.
Sure Apple could do ADAS stuff, but why would an OEM choose Apple instead of others they’re used to and are likely far easier to work with.
Unless they went highly left field for the US, like tiny city cars more like Smart, I just don’t get it. And if they did that… well Smart isn’t breaking records in the US are they.
The initial idea seemed to be self driving cars, but for individuals you have the problems above and for fleets why would they want to buy from Apple? So unless Apple wanted to be Uber that doesn’t make much sense either.
The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment.
Sure Apple could do ADAS stuff, but why would an OEM choose Apple instead of others they’re used to and are likely far easier to work with.
Unless they went highly left field for the US, like tiny city cars more like Smart, I just don’t get it. And if they did that… well Smart isn’t breaking records in the US are they.
The initial idea seemed to be self driving cars, but for individuals you have the problems above and for fleets why would they want to buy from Apple? So unless Apple wanted to be Uber that doesn’t make much sense either.
An odd move all around.