The Vision Pro’s existing sales have already justified the project. They have sold 560+ million dollars worth of them at presumably insane profit margins.
I think Apple’s strategy is to just execute whatever the next tech thing is better than existing participants. MP3 players weren’t a forever thing, but they were a very profitable thing for Apple. Watch, tablet, 3D glasses etc timed after someone else proved the market and just in time for Apple to slurp up the most profitable slice of the pie.
They don’t want to be the first self driving car company, they want to be the most profitable self driving car company.
I think Apple’s strategy is to just execute whatever the next tech thing is better than existing participants. MP3 players weren’t a forever thing, but they were a very profitable thing for Apple. Watch, tablet, 3D glasses etc timed after someone else proved the market and just in time for Apple to slurp up the most profitable slice of the pie.
They don’t want to be the first self driving car company, they want to be the most profitable self driving car company.