> Twitch is an ad publisher which uses tech, not a tech company
That's highly disputable. In the first place do they offer a service for communities, making it a social platform. Then do they seem to work intensively with AWS and for AWS, making them indeed a tech-company too. I mean, AWS seems to resell Twitch-Technology since some years.
And finally did they had no significant ad-volume for many years, and in most countries did they not even serve any actual ads, outside of Amazon Prime Video-Ads.
Yes, they do work on transforming into an ad-company since 2, 3 years. But they are still on a pretty low level. Viewers are already complaining hard just because of 1,2 minutes of ads per hour. Getting to the level where they find their sweet-spot and making them a primary ad-company will still take some time, I think.
> is moving away from high-volume low-intent advertising to low-volume high-intent.
Yet, this seems to be where twitch is aiming for, because nothing else actually works with the type of content their customers serve.
I mean, they only added banners last year or so.
That's highly disputable. In the first place do they offer a service for communities, making it a social platform. Then do they seem to work intensively with AWS and for AWS, making them indeed a tech-company too. I mean, AWS seems to resell Twitch-Technology since some years. And finally did they had no significant ad-volume for many years, and in most countries did they not even serve any actual ads, outside of Amazon Prime Video-Ads.
Yes, they do work on transforming into an ad-company since 2, 3 years. But they are still on a pretty low level. Viewers are already complaining hard just because of 1,2 minutes of ads per hour. Getting to the level where they find their sweet-spot and making them a primary ad-company will still take some time, I think.
> is moving away from high-volume low-intent advertising to low-volume high-intent.
Yet, this seems to be where twitch is aiming for, because nothing else actually works with the type of content their customers serve. I mean, they only added banners last year or so.