Comment by novagameco

A lot of the advertising industry (Twitch is an ad publisher which uses tech, not a tech company) is moving away from high-volume low-intent advertising to low-volume high-intent. It's becoming harder to squeeze pennies out of banner and video ads on platforms like twitch, facebook, youtube, and google ads. Some retailers like Amazon and Walmart make a significant chunk (if not the majority) of their revenue from retail advertising (basically: promoted search results)