> offering both fame and a small fortune — 1 percent of net sales — to anyone who can convince 10,000 peers and The Lego Group that their set deserves to exist
This isn't entirely true. Plenty of LEGO Ideas designs get to the 10k threshold, then LEGO vetoes them for one reason or another. The decision process is completely opaque; more often than not, they basically just say "the design didn't pass internal review." Never mind that most Ideas sets get a significant design overhaul before reaching production anyway.
This isn't entirely true. Plenty of LEGO Ideas designs get to the 10k threshold, then LEGO vetoes them for one reason or another. The decision process is completely opaque; more often than not, they basically just say "the design didn't pass internal review." Never mind that most Ideas sets get a significant design overhaul before reaching production anyway.