Comment by azangru

I think what I am seeing in this article is a curious mixture of should and does. For example, the "user > dev" formula is a clear example of "should"; but when he gets to "biz > user", he surreptitiously switches to "does". He explains the biz > user by pointing out stakeholders, and investors, and personal interests, and politics, and all other sorts of crap that, in the real world, puts biz before the user. Very understandable. But should it? And why isn't the same explanatory method applied to the "dev > *" formula? After all, there are clearly very strong personal interests involved in that too.