It is. Every news media story in every form and every format is presenting a narrative, possibly crafted by a government, possibly crafted by corporations, or even simply being the result of the biases and politics of the journalist themselves. If that weren't the case, the media would simply recite the cold facts. They don't because their goal is influence, not information. Ergo, propaganda.
OK, maybe not sports and weather. Everything else, though.
OK, maybe not sports and weather. Everything else, though.