"Do Thinks That Don't Scale" is probably the
absolute heart of my (bootstrapped, two-founder) company. Off the top of my head, we:
* Manually create pre-configured accounts for potential customers, sometimes with up to an hour of entering in their existing data so things look familiar right from first login.
* Investigate problems and repair live data, usually just by logging in as a user and using the tools in the product. Can they do this themselves? Sure. Do they appreciate our doing it instead? Oh, hell yes.
* Have screen-sharing calls where we walk customers through the process of linking our product with third parties (e.g. OAuth pairing with Square so they can process payments).
* Call customers who are want help or advice with _other parts of their business_ that aren't related to our product, but about which we know something. Don't know what you should put in your vendor contracts or what % you should charge for sales commissions? Give us a call; we'll help you out.
...plus probably dozens more that aren't fresh on my mind. We work flat-out to onboard every single customer, no matter how small, because word-of-mouth is our only growth channel and delivering a surprisingly human onboarding/support experience is the best way I know to generate great referrals. It doesn't scale, but it's also probably our main growth driver.
It'll work until it doesn't, I guess, but so far doing things that don't scale is how we scale.
It'll work until it doesn't, I guess, but so far doing things that don't scale is how we scale.