"USB-IF strongly discourages its members and the industry at-large from using specification names/terminology in
consumer-facing branding, packaging, advertisements, and other marketing materials."
They recommend the following naming:
XYZ's USB 40Gbps 60W USB Type-C® Cable or USB 40Gbps 60W USB Type-C® Cable
USB 40Gbps... correspond to the USB4 Gen 3×2 mode
Hi-Speed USB is USB 2.0 (High-Speed).
A tip usb cable and a number in the logo = not USB2. A usb c cable and black/white in the logo = not USB2
Sometimes the marketing name and a logo specify a certain mode like
USB 10Gbps the marketing name is only used for USB 3.2 Gen 2×1 mode, the black/white logo with 10 Gbps always correspond to USB 3.2 Gen 2×1 mode.
If you see USB in blue and 10 Gbps in red than it's either USB 3.2 Gen 2x1 or USB4 Gen 2×1
( those modes have different encodings )
They recommend the following naming: XYZ's USB 40Gbps 60W USB Type-C® Cable or USB 40Gbps 60W USB Type-C® Cable
USB 40Gbps... correspond to the USB4 Gen 3×2 mode Hi-Speed USB is USB 2.0 (High-Speed).
A tip usb cable and a number in the logo = not USB2. A usb c cable and black/white in the logo = not USB2
Sometimes the marketing name and a logo specify a certain mode like USB 10Gbps the marketing name is only used for USB 3.2 Gen 2×1 mode, the black/white logo with 10 Gbps always correspond to USB 3.2 Gen 2×1 mode.
If you see USB in blue and 10 Gbps in red than it's either USB 3.2 Gen 2x1 or USB4 Gen 2×1 ( those modes have different encodings )