In my experience, if a company is majority software, it's a weird combination of hubris and ignorance that I don't really see in other sectors.
I consult on product development and I'd say about 50% the time, software majority companies think you are trying to rip them off somehow when you try to explain everything that is NOT software that needs to be done, what it costs and how long it takes (and how important it is to lock things in early as you can't just "push out a patch" for a $50,000 molding tool or that you can't just "slap bluetooth in later" and not redo all of your EMC certs).
I consult on product development and I'd say about 50% the time, software majority companies think you are trying to rip them off somehow when you try to explain everything that is NOT software that needs to be done, what it costs and how long it takes (and how important it is to lock things in early as you can't just "push out a patch" for a $50,000 molding tool or that you can't just "slap bluetooth in later" and not redo all of your EMC certs).