99% cheaper is probably much more of a turn-off to possible customers than an appealing feature.
50% cheaper is something that I'd look into. 99% cheaper feels like this is going to one or more of: a scam, a fly-by-night operation [unable to afford good customer service, etc], hidden exchange fees [giving me a terrible rate and telling me that's not the case], a planned bait-and-switch, and/or an unsustainable business that will evaporate after I switch to them.
Price and fees matter. But driving them down too low and leading with that as your pitch makes your best potential customers skeptical (and hurts your own ability to build a sustainable business).
50% cheaper is something that I'd look into. 99% cheaper feels like this is going to one or more of: a scam, a fly-by-night operation [unable to afford good customer service, etc], hidden exchange fees [giving me a terrible rate and telling me that's not the case], a planned bait-and-switch, and/or an unsustainable business that will evaporate after I switch to them.
Price and fees matter. But driving them down too low and leading with that as your pitch makes your best potential customers skeptical (and hurts your own ability to build a sustainable business).