> It's not a matter of "personalizing", it's a matter of recognizing that, just like you, the company is trying to get the best deal they can
This is kind of untrue. The company may "want" to get the best deal possible, but you aren't dealing with the company. You're dealing with one or more individuals at the company that have incentives that do not align perfectly with what the company "wants".
In most cases, the hiring manager has a budget for the role and they do not care if you come in at the bottom of budget or near the top. They don't make extra money for getting you as cheaply as possible. Sometimes they even have incentive to pay you more, to close you quickly or even just prestige.
This is kind of untrue. The company may "want" to get the best deal possible, but you aren't dealing with the company. You're dealing with one or more individuals at the company that have incentives that do not align perfectly with what the company "wants".
In most cases, the hiring manager has a budget for the role and they do not care if you come in at the bottom of budget or near the top. They don't make extra money for getting you as cheaply as possible. Sometimes they even have incentive to pay you more, to close you quickly or even just prestige.