I don't mean to support or refuse the author's main points or analysis, but you might like to know that the Chrome team is currently working towards shipping the Topics API. I have strong opinions about it but I will try not to editorialize.
My high-level understanding is that they're going to run an ML model over your browsing history (locally on your device) to build a list of "topics" that you care about. Sites you browse can use the Topics API to pull a set of these interests from the browser to show you "relevant" ads. Mozilla has taken a negative position against this standard.
My high-level understanding is that they're going to run an ML model over your browsing history (locally on your device) to build a list of "topics" that you care about. Sites you browse can use the Topics API to pull a set of these interests from the browser to show you "relevant" ads. Mozilla has taken a negative position against this standard.
https://privacysandbox.com/proposals/topics/
https://github.com/mozilla/standards-positions/issues/622